
We code, we design, we experiment, we learn, we tinker with technology, and we build products that customers love. We share learnings, resources, contacts, and experience to be a force multiplier for each other. We support each other to keep building.
Who Are We?
Autonomous, Outcome Driven, Experienced, Reforge Trained, Creative, Technical, Personable.
Matt Roche
Product Lead & DirectorProduct lead with 6 years experience building high growth consumer marketplace & B2B2C start-ups. Previously software engineer and data analytics with a 1st degree masters in Mathematics. I leverage my varied skillset and passion across technology, business & product to deliver zero to one experiences with growth built in.
Tom Teague
Senior Product DesignerWith over 10 years experience working agency side and client side, I have enjoyed helping global brands achieve their business and users’ goals by improving product usability and innovation across the web and mobile apps. I am passionate about solving meaningful problems using research, critical thinking and creativity.
Nick Forsberg
Senior Product/UX/DevelopmentFrom over 20 years in the tech industry, working both agency and clientside, I bring a swiss-army knife of skills to the challenge of taking an idea from zero to one.
You?
What People Say About Us
Matt has a real passion for product discovery. He has a rare blend of skills - its not often that product managers have the maths background to do detailed analysis, development experience to understand what is possible, and the outgoing personality type that is genuinely energised by talking to customers. Matt works well as part of a product trio and still has strong bonds with the designers and tech-leads he has worked alongside. He pushes his own personal development and has a wide range of tactics and frameworks to draw from in any given situation.
Ben Lister
CTONick is an excellent Senior Product Manager who applies first principle thinking to identify the root cause and then gets stuck into solving the heart of the problem. He is also very capable and comfortable wearing startup hustle hats and understands where to be patient vs when to be urgent. Technically solid and very data orientated, a meticulous planner and executor who regularly pulls our projects over the finish line.
Chris Prescott
Product Leader & FounderMatt is a Product Manager I would hire again and again. Matt provides an excellent blend of pragmatism and objectivity - he's strong with data plus Reforge trained for growth tactics - combined with product instinct and the courage to take fast decisions. This blend IMO is a critical trait of highly successful PMs. While already well experienced, Matt is on a great trajectory and I have every confidence his career will over time include Product Leadership roles and perhaps one day Founder status too. In addition, Matt is someone of high integrity, very passionate about product and an incredibly humble and curious character.
Chris Prescott
Product Leader & FounderMatt is a dedicated scholar of product discovery, management and growth. He has the training, curiosity, personality and skillset to turn an idea into a real world product constantly iterating to ensure product market fit. 👍
Alister Rollins
CEO & FounderWorking with Matt you get… - a top guy - end to end accountability…things off your plate in the hands of someone you can trust - someone who just “gets it” - a doer…happy and skilled at speaking to customers and the CEO! - results…with clear actionable data - someone who runs towards problems that need solving…not away from them
Justin Mendleton
Commercial DirectorNick is a rare breed, leaning on his background skills as a developer to bring insightful technical knowledge to his role as a Product Manager. Totally engaged in all aspects, from building out the proposition to prototyping, through to bringing the product to market. Nick is very dedicated, loyal and truly took ownership of the product set, as an evangelist of all things Coull. He was constantly looking to iterate and improve, and embraced new ways of working to move the digital projects forward. He’s a great person to have on your team and I learnt a lot from him: smart thinking, positive, friendly and fun, and I thoroughly enjoyed working with him.
Kate Thorpe
Delivery ManagerIt's been an absolute pleasure working with Nick. He’s an one of the most innovative, customer focused, results driven product managers i've ever had the privilege of working with. Given his developer background he has a unique ability to prototype, and iterate incredibly quickly, creating proof of concepts and de-risking projects. I would without hesitation recommend Nick at a high level role in any company lucky enough to have him.