Website guy & AI guy for established local businesses and agencies
One fixed fee to build or fix your site. One flat monthly subscription that covers hosting and support. No agency overheads, no account managers, no technical headaches. Just me, Matt, doing the job properly.
“…highly professional, reliable, and responsive throughout the entire process, making it easy for us to work with him.”
Bertie IP
I’m Matt Roche, a product engineer. For ten years I’ve built software that real customers pay for. Now I build and look after websites and AI tools for local businesses and agencies. You deal with me directly, and you get a reply.
Customers for the AI agents I built as founding product engineer at SalesAPE, from zero to Series A and $10 million ARR.
Customers on SuperStack, the testimonial-powered link-in-bio I founded and built.
Of the UK leisure centre market captured while I was Product Lead at MoveGB, a Deloitte Fast50 company.
Class Masters in Mathematics. Tricky problems don’t put me off.
No ticket system. No account manager passing messages along. One person who knows your site.
Plain English. You know what’s being done and what it costs before anything starts.
Shipping fast is how I’ve always worked. Your job doesn’t sit in a backlog for a month.
Two tracks, one simple deal
Pick one or both. Either way it gets built properly, then looked after every month. The technical side stops being your problem.
Track one
Your site stops costing you customers.
New build, redesign, or a rescue of the one that’s embarrassing you. Then I keep it running.
One fixed fee to build it. One flat monthly subscription for hosting and support.
Track two
Your week stops disappearing into admin.
AI that does the repetitive jobs you and your team are sick of. Built, set up and looked after.
One fixed fee to build it. One flat monthly subscription to keep it running.
Running an agency? Hand me the builds and the upkeep. You keep the client and the credit.
In the words of people I’ve worked with
Working with Matt you get… a top guy, end to end accountability, someone who just ‘gets it,’ a doer, results with clear actionable data, someone who runs towards problems that need solving.
Justin MendletonCommercial Director
I highly recommend Matt for his exceptional work… highly professional, reliable, and responsive throughout the entire process, making it easy for us to work with him.
Bertie IP
Matt is a Product Manager I would hire again and again… strong with data plus Reforge trained for growth tactics, combined with product instinct and the courage to take fast decisions.
Chris PrescottProduct Leader & Founder
Your talents are too long to list! Your product knowledge and problem solving skills are world class. Your charisma and energy make working with you a pleasure!
Tom T
Matt has a real passion for product discovery… development experience to understand what is possible, and the outgoing personality type that is genuinely energised by talking to customers.
Ben ListerCTO
A good product manager makes my job easier… He respected my opinions and gave me support or time when I needed it.
Charlene Edwardson
No faff
Four steps from “this is driving me mad” to not thinking about it again.
The tired site. The freelancer who stopped replying. The enquiries going nowhere. A few lines is enough.
We agree what’s needed, in plain English. No pitch deck.
You know the cost before anything starts. I get on with it.
The monthly subscription covers hosting and support. You get on with running your business.
Let’s get it sorted
A new site, a fix for the one you’ve got, or a job you want AI to take off your hands. Tell me in a few lines. I’ll reply personally.
“…end to end accountability, someone who just ‘gets it,’ a doer… someone who runs towards problems that need solving.”
Justin Mendleton, Commercial Director
Or your AI sorted. Leave a phone number or an email, whichever suits you.
