/* Hyper Product Club — see design-system.md */
@font-face { font-family: "Anton"; src: url("fonts/anton-400.woff2") format("woff2"); font-weight: 400; font-style: normal; font-display: swap; }
@font-face { font-family: "Playfair Display"; src: url("fonts/playfair-display.woff2") format("woff2"); font-weight: 400 900; font-style: normal; font-display: swap; }
@font-face { font-family: "Playfair Display"; src: url("fonts/playfair-display-italic.woff2") format("woff2"); font-weight: 400 900; font-style: italic; font-display: swap; }
@font-face { font-family: "IBM Plex Mono"; src: url("fonts/ibm-plex-mono-500.woff2") format("woff2"); font-weight: 500; font-style: normal; font-display: swap; }

:root {
  --ink: #212529;
  --ink-deep: #1a1d20;
  --red: #dc3545;
  --white: #ffffff;
  --grey: #6c757d;
  --mute: rgba(255, 255, 255, .76);
  --rule-d: rgba(255, 255, 255, .14);
  --rule-l: rgba(33, 37, 41, .14);
  --display: "Anton", "Impact", "Arial Narrow", sans-serif;
  --serif: "Playfair Display", Georgia, "Times New Roman", serif;
  --mono: "IBM Plex Mono", ui-monospace, "SFMono-Regular", Menlo, monospace;
  --wrap: 1240px;
  --pad: clamp(20px, 4vw, 48px);
  --section: clamp(72px, 10vw, 136px);
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body {
  margin: 0;
  background: var(--ink);
  color: var(--white);
  font-family: var(--serif);
  font-size: 18px;
  line-height: 1.6;
  overflow-x: hidden;
}
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }
p { margin: 0 0 1em; }
:focus-visible { outline: 3px solid var(--white); outline-offset: 3px; }
.light :focus-visible { outline-color: var(--ink); }

.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 var(--pad); }
.skip { position: absolute; left: 12px; top: -60px; background: var(--white); color: var(--ink); padding: 10px 14px; border-radius: 4px; z-index: 100; text-decoration: none; }
.skip:focus { top: 12px; }

/* Display type */
.display { font-family: var(--display); font-weight: 400; text-transform: uppercase; line-height: .92; letter-spacing: -.005em; margin: 0; }
h2.display { font-size: clamp(2.6rem, 5.6vw, 4.75rem); }
.red { color: var(--red); }
.kicker { font-style: italic; font-size: 1.05rem; color: var(--mute); margin: 0 0 18px; }
.light .kicker { color: var(--grey); }

/* Buttons */
.btn {
  display: inline-flex; align-items: center; gap: 10px;
  background: var(--red); color: var(--white);
  font-family: var(--display); text-transform: uppercase; letter-spacing: .04em; font-size: 1.15rem; line-height: 1;
  padding: 17px 26px 16px; border-radius: 4px; border: 0; cursor: pointer; text-decoration: none;
  transition: background-color .2s ease, transform .2s ease;
}
.btn:hover { background: #c82333; }
.btn:active { transform: translateY(1px); }
.btn .arrow { transition: transform .2s ease; }
.btn:hover .arrow { transform: translateX(3px); }
.btn-sm { font-size: 1rem; padding: 12px 18px 11px; }
.textlink { color: var(--white); text-decoration: underline; text-underline-offset: 5px; text-decoration-thickness: 1px; font-style: italic; }
.textlink:hover { text-decoration-color: var(--red); }

/* Header */
.site-header { position: relative; z-index: 10; border-bottom: 1px solid var(--rule-d); }
.site-header .wrap { display: flex; align-items: center; justify-content: space-between; gap: 24px; height: 84px; }
.brand { display: block; width: 64px; }
.brand img { width: 64px; height: auto; }
.nav { display: flex; align-items: center; gap: 28px; }
.nav a:not(.btn) { text-decoration: none; font-style: italic; color: var(--mute); }
.nav a:not(.btn):hover { color: var(--white); }
@media (max-width: 767px) { .nav a:not(.btn) { display: none; } .site-header .wrap { height: 72px; } .brand, .brand img { width: 52px; } }

/* Hero */
.hero { position: relative; isolation: isolate; padding: clamp(36px, 4.4vw, 64px) 0 clamp(48px, 6vw, 88px); }
.hero > .wrap { position: relative; z-index: 1; }
.hero-grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(32px, 5vw, 72px); align-items: start; }
.hero .lede { font-size: clamp(1.1rem, 1.5vw, 1.3rem); color: var(--mute); margin: 0 0 32px; max-width: 34em; }
.hero .lede strong { color: var(--white); font-weight: 600; }
.cta-row { display: flex; flex-wrap: wrap; align-items: center; gap: 18px 28px; }
.cta-proof { margin: 32px 0 0; padding: 18px 0 0; border-top: 1px solid var(--rule-d); max-width: 30em; }
.cta-proof p { font-style: italic; margin: 0 0 6px; font-size: 1rem; }
.cta-proof cite { font-style: normal; font-size: .9rem; color: var(--mute); }
@media (max-width: 960px) { .hero-grid { grid-template-columns: 1fr; } }
@media (max-width: 600px) { .hero .lede { font-size: 1.1rem; } }

/* ---------- Before / after slider ---------- */
.compare { margin: 0; }
.compare-stage {
  --pos: 50%;
  position: relative; border-radius: 10px; overflow: hidden;
  aspect-ratio: 16 / 10.4;
  box-shadow: 0 0 0 1px var(--rule-d), 0 30px 80px -30px rgba(0, 0, 0, .7);
  touch-action: pan-y; user-select: none; -webkit-user-select: none;
  background: #fff;
}
.js .compare-stage { cursor: ew-resize; }
.shot { position: absolute; inset: 0; container-type: inline-size; overflow: hidden; }
.shot-before { clip-path: inset(0 calc(100% - var(--pos)) 0 0); }
.compare-handle { position: absolute; top: 0; bottom: 0; left: var(--pos); width: 0; z-index: 3; pointer-events: none; }
.compare-handle::before { content: ""; position: absolute; top: 0; bottom: 0; left: -1.5px; width: 3px; background: var(--red); box-shadow: 0 0 0 1px rgba(255,255,255,.6); }
.knob {
  position: absolute; top: 50%; left: 0; width: 52px; height: 52px; margin: -26px 0 0 -26px;
  border-radius: 50%; background: var(--red); color: #fff; display: grid; place-items: center;
  box-shadow: 0 6px 20px rgba(0,0,0,.35), 0 0 0 4px rgba(255,255,255,.9);
}
.knob svg { width: 26px; height: 26px; }
.compare-range { position: absolute; inset: 0; width: 100%; height: 100%; opacity: 0; margin: 0; pointer-events: none; z-index: 4; }
.no-js .compare-range { display: none; }
.compare-range:focus-visible ~ .compare-handle .knob { box-shadow: 0 0 0 4px #fff, 0 0 0 7px var(--ink), 0 0 0 9px #fff; }
.tag { position: absolute; bottom: 14px; z-index: 2; font-size: 13px; line-height: 1; padding: 8px 11px; border-radius: 4px; transition: opacity .25s ease; pointer-events: none; }
.tag-before { left: 12px; background: var(--ink); color: #fff; font-family: var(--serif); font-style: italic; }
.tag-after { right: 12px; }
.compare figcaption { margin-top: 14px; font-size: .95rem; font-style: italic; color: var(--mute); }
.no-js .compare figcaption .drag-hint { display: none; }

/* Build-log chip (the one mono flourish) */
.chip { font-family: var(--mono); font-weight: 500; background: var(--ink); color: #fff; letter-spacing: .01em; display: inline-flex; align-items: center; gap: 2px; border: 1px solid rgba(255,255,255,.16); }
.chip .ok { color: #fff; }
.chip .dot { width: 7px; height: 7px; border-radius: 50%; background: var(--red); margin-right: 7px; }
.caret { display: inline-block; width: 7px; height: 1.05em; background: #fff; margin-left: 4px; vertical-align: -2px; animation: blink 1.1s steps(1) infinite; }
@keyframes blink { 50% { opacity: 0; } }
@media (prefers-reduced-motion: reduce) { .caret { animation: none; } }

/* Before mock-up — deliberately dated */
.chrome { height: 5.2cqw; display: flex; align-items: center; gap: .9cqw; padding: 0 1.6cqw; background: #e9ecef; border-bottom: 1px solid #ced4da; }
.chrome i { width: 1.1cqw; height: 1.1cqw; border-radius: 50%; background: #adb5bd; }
.chrome .addr { margin-left: 1.6cqw; flex: 1; height: 2.9cqw; border-radius: 1.5cqw; background: #fff; display: flex; align-items: center; padding: 0 1.4cqw; font: 500 1.35cqw/1 Arial, sans-serif; color: #495057; gap: .6cqw; }
.chrome .warn { color: #b02a37; font-weight: 700; }
.chrome .lock { width: 1.2cqw; height: 1.4cqw; border: .25cqw solid #495057; border-radius: .25cqw; position: relative; top: .25cqw; }
.chrome .lock::before { content: ""; position: absolute; left: .05cqw; right: .05cqw; top: -1cqw; height: .9cqw; border: .25cqw solid #495057; border-bottom: 0; border-radius: .6cqw .6cqw 0 0; }
.b-page { position: absolute; inset: 5.2cqw 0 0; background: #c0c0c0; font-family: "Times New Roman", Times, "Liberation Serif", serif; color: #000; padding: 1.4cqw 2.2cqw; }
.b-frame { background: #fff; border: .3cqw outset #e0e0e0; height: 100%; display: flex; flex-direction: column; }
.b-banner { background: linear-gradient(#e8e8e8, #a9a9a9); border-bottom: .3cqw ridge #888; text-align: center; padding: 1.2cqw 0 1cqw; font-weight: 700; font-size: 3.4cqw; letter-spacing: .1cqw; color: #1c1c80; text-shadow: .2cqw .2cqw 0 #fff, .35cqw .35cqw 0 #777; line-height: 1; }
.b-strap { background: #ffffcc; border-bottom: 1px solid #999; text-align: center; font: 700 1.45cqw/1.6 "Comic Sans MS", "Comic Neue", cursive; color: #b00; padding: .25cqw 0; }
.b-nav { text-align: center; font-size: 1.5cqw; padding: .5cqw 0; border-bottom: 1px dashed #999; color: #00e; }
.b-nav u { color: #00e; }
.b-body { display: flex; gap: 1.6cqw; padding: 1.4cqw; flex: 1; min-height: 0; }
.b-side { width: 19cqw; flex: none; display: flex; flex-direction: column; gap: 1.2cqw; font-size: 1.35cqw; text-align: center; }
.b-uc { background: repeating-linear-gradient(-45deg, #f4d03f 0 1.2cqw, #222 1.2cqw 2.4cqw); padding: 1cqw .6cqw; }
.b-uc span { background: #f4d03f; font: 700 1.4cqw/1.2 Arial, sans-serif; padding: .2cqw .5cqw; display: inline-block; }
.b-counter { background: #000; color: #0f0; font-family: "Courier New", Courier, monospace; padding: .6cqw; font-size: 1.3cqw; }
.b-gb { border: .25cqw outset #ddd; background: #eee; padding: .7cqw; color: #00e; text-decoration: underline; }
.b-main { flex: 1; min-width: 0; font-size: 1.75cqw; line-height: 1.3; overflow: hidden; }
.b-main .b-h { font: 700 2.6cqw/1 "Comic Sans MS", "Comic Neue", cursive; color: #800080; margin: 0 0 1cqw; }
.b-main p { margin: 0 0 1cqw; }
.b-broken { float: right; width: 13cqw; height: 10cqw; margin: 0 0 .8cqw 1.2cqw; border: 1px solid #999; display: flex; align-items: flex-start; gap: .5cqw; padding: .5cqw; font: 1.2cqw/1.1 Arial, sans-serif; color: #555; background: #fafafa; }
.b-broken b { flex: none; width: 1.6cqw; height: 1.6cqw; border: 1px solid #999; color: #c00; display: grid; place-items: center; font-size: 1.1cqw; }
.b-link { color: #00e; text-decoration: underline; font-weight: 700; text-align: center; }
.b-foot { font-size: 1.15cqw; text-align: center; color: #555; padding: .6cqw; border-top: 1px solid #ccc; }

/* After mock-up — clean rebuild */
.a-page { position: absolute; inset: 5.2cqw 0 0; background: #fff; color: var(--ink); font-family: "Helvetica Neue", Arial, sans-serif; display: flex; flex-direction: column; }
.a-nav { display: flex; align-items: center; justify-content: space-between; padding: 2cqw 4cqw; border-bottom: 1px solid #e9ecef; }
.a-logo { font: 700 2cqw/1 "Helvetica Neue", Arial, sans-serif; letter-spacing: -.03cqw; }
.a-logo b { color: var(--red); }
.a-links { display: flex; gap: 2.6cqw; font-size: 1.45cqw; color: #495057; }
.a-call { background: var(--red); color: #fff; font-weight: 700; font-size: 1.4cqw; padding: .9cqw 1.6cqw; border-radius: 3cqw; }
.a-hero { display: grid; grid-template-columns: 1.05fr 1fr; gap: 3cqw; padding: 4.4cqw 4cqw 3cqw; align-items: center; }
.a-kicker { font-size: 1.35cqw; color: #6c757d; margin: 0 0 1.4cqw; text-transform: uppercase; letter-spacing: .2cqw; font-weight: 700; }
.a-h { font-family: var(--display); text-transform: uppercase; font-size: 5.2cqw; line-height: .95; margin: 0 0 1.6cqw; }
.a-h em { font-style: normal; color: var(--red); }
.a-sub { font-size: 1.65cqw; line-height: 1.45; color: #495057; margin: 0 0 2.4cqw; }
.a-btns { display: flex; gap: 1.2cqw; }
.a-btn { background: var(--ink); color: #fff; font-weight: 700; font-size: 1.45cqw; padding: 1.2cqw 2cqw; border-radius: .6cqw; }
.a-btn.ghost { background: transparent; color: var(--ink); box-shadow: inset 0 0 0 .2cqw var(--ink); }
.a-photo { border-radius: 1.4cqw; overflow: hidden; aspect-ratio: 4 / 3.3; }
.a-photo img { width: 100%; height: 100%; object-fit: cover; }
.a-tiles { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.6cqw; padding: 0 4cqw; }
.a-tiles div { border: 1px solid #e9ecef; border-radius: 1cqw; padding: 1.4cqw 1.6cqw; font-size: 1.45cqw; font-weight: 700; display: flex; align-items: center; gap: 1cqw; }
.a-tiles i { width: 2.4cqw; height: 2.4cqw; border-radius: .6cqw; background: #f1f3f5; position: relative; flex: none; }
.a-tiles i::after { content: ""; position: absolute; inset: .7cqw; border-radius: 50%; background: var(--red); }

/* ---------- Why me ---------- */
.why { padding: 0 0 var(--section); }
.why-head { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(28px, 5vw, 72px); align-items: end; padding-top: var(--section); border-top: 1px solid var(--rule-d); }
.why-head p { color: var(--mute); margin: 0; font-size: 1.15rem; }
.why-head p strong { color: #fff; font-weight: 600; }
.creds { list-style: none; margin: clamp(48px, 6vw, 80px) 0 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--rule-d); }
.creds li { padding: 28px 28px 8px 0; border-right: 1px solid var(--rule-d); }
.creds li + li { padding-left: 28px; }
.creds li:last-child { border-right: 0; }
.creds .num { font-family: var(--display); font-size: clamp(3.4rem, 6vw, 5.2rem); line-height: 1; color: var(--red); display: block; margin-bottom: 14px; }
.creds p { color: var(--mute); font-size: 1rem; margin: 0; }
.creds p strong { color: #fff; font-weight: 600; }
.promise { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; margin-top: clamp(48px, 6vw, 72px); }
.promise h3 { font-family: var(--serif); font-style: italic; font-weight: 600; font-size: 1.35rem; margin: 0 0 6px; }
.promise p { color: var(--mute); margin: 0; font-size: 1rem; }
@media (max-width: 960px) {
  .why-head { grid-template-columns: 1fr; }
  .creds { grid-template-columns: 1fr 1fr; }
  .creds li { padding: 24px 20px 24px 0; border-bottom: 1px solid var(--rule-d); }
  .creds li + li { padding-left: 0; }
  .creds li:nth-child(odd) { padding-right: 20px; }
  .creds li:nth-child(even) { padding-left: 20px; border-right: 0; }
  .promise { grid-template-columns: 1fr; gap: 22px; }
}
@media (max-width: 520px) { .creds { grid-template-columns: 1fr; } .creds li, .creds li:nth-child(even) { padding-left: 0; border-right: 0; } }

/* ---------- Light sections ---------- */
.light { background: var(--white); color: var(--ink); }
.light p { color: var(--grey); }

/* Tracks */
.tracks { padding: var(--section) 0; }
.section-head { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(24px, 5vw, 72px); align-items: end; margin-bottom: clamp(40px, 5vw, 64px); }
.section-head p { margin: 0; font-size: 1.15rem; }
.track-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.track { border: 1px solid var(--rule-l); border-radius: 10px; padding: clamp(28px, 3.4vw, 44px); display: flex; flex-direction: column; }
.track-label { font-style: italic; color: var(--grey); font-size: 1rem; margin: 0 0 10px; }
.track h3 { font-size: clamp(2.6rem, 4.4vw, 3.8rem); }
.track h3 .red { color: var(--red); }
.track .lede { font-size: 1.15rem; color: var(--ink); margin: 18px 0 24px; }
.ticks { list-style: none; margin: 0 0 28px; padding: 0; border-top: 1px solid var(--rule-l); }
.ticks li { padding: 13px 0 13px 30px; border-bottom: 1px solid var(--rule-l); position: relative; color: var(--ink); font-size: 1.02rem; }
.ticks li::before { content: ""; position: absolute; left: 2px; top: 22px; width: 12px; height: 6px; border-left: 2px solid var(--red); border-bottom: 2px solid var(--red); transform: rotate(-45deg); }
.track-foot { margin-top: auto; font-size: .98rem; }
.deal { margin-top: 24px; display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: 24px; align-items: center; background: var(--ink); color: #fff; border-radius: 10px; padding: clamp(28px, 3.4vw, 44px); }
.deal h3 { font-size: clamp(2rem, 3.2vw, 2.8rem); }
.deal ol { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 24px; counter-reset: d; }
.deal li { counter-increment: d; padding-left: 52px; position: relative; }
.deal li::before { content: counter(d); position: absolute; left: 0; top: -2px; font-family: var(--display); font-size: 2.4rem; line-height: 1; color: var(--red); }
.deal li strong { display: block; font-size: 1.15rem; font-style: italic; margin-bottom: 4px; }
.deal li span { color: var(--mute); font-size: 1rem; }
.agency-note { margin: 28px 0 0; font-style: italic; font-size: 1.05rem; text-align: center; }
.agency-note strong { color: var(--ink); }
@media (max-width: 960px) {
  .section-head, .track-grid, .deal { grid-template-columns: 1fr; }
}
@media (max-width: 600px) { .deal ol { grid-template-columns: 1fr; } }

/* ---------- Proof on tap ticker ---------- */
.proof { background: var(--ink-deep); padding: var(--section) 0; overflow: hidden; }
.proof-head { display: flex; align-items: end; justify-content: space-between; gap: 24px; margin-bottom: clamp(36px, 5vw, 56px); }
.ticker-toggle { font-family: var(--serif); font-style: italic; font-size: 1rem; background: transparent; color: #fff; border: 1px solid rgba(255,255,255,.4); border-radius: 4px; padding: 10px 16px; cursor: pointer; display: inline-flex; gap: 10px; align-items: center; flex: none; }
.ticker-toggle:hover { border-color: #fff; }
.ticker-toggle .ico { width: 10px; height: 12px; border-left: 3px solid #fff; border-right: 3px solid #fff; }
.ticker-toggle[aria-pressed="true"] .ico { border: 0; border-left: 10px solid #fff; border-top: 6px solid transparent; border-bottom: 6px solid transparent; width: 0; height: 0; }
.ticker-track { list-style: none; margin: 0 auto; padding: 0 var(--pad); max-width: var(--wrap); display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: 20px; }
.quote-card { background: var(--ink); border: 1px solid var(--rule-d); border-radius: 10px; padding: 28px 28px 24px; display: flex; flex-direction: column; }
.quote-card blockquote { margin: 0 0 20px; }
.quote-card blockquote p { font-size: 1.08rem; line-height: 1.55; margin: 0; }
.quote-card blockquote p::before { content: "\201C"; font-family: var(--display); color: var(--red); font-size: 2.6rem; line-height: .6; display: block; height: 22px; margin-bottom: 8px; }
.quote-card .who { margin: auto 0 0; font-size: .95rem; color: var(--mute); }
.quote-card .who strong { color: #fff; font-weight: 600; display: block; font-style: italic; font-size: 1.02rem; }
/* Running state (JS + motion allowed) */
.ticker.is-running .ticker-track { display: flex; gap: 0; width: max-content; max-width: none; padding: 0; animation: tick var(--dur, 60s) linear infinite; }
.ticker.is-running .quote-card { width: clamp(300px, 80vw, 420px); margin-right: 20px; flex: none; }
.ticker.is-running:hover .ticker-track,
.ticker.is-running:focus-within .ticker-track,
.ticker.is-running.is-paused .ticker-track { animation-play-state: paused; }
@keyframes tick { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .ticker.is-running .ticker-track { animation: none; } }
.ticker { -webkit-mask-image: none; }
.ticker.is-running { -webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); }

/* ---------- How it works ---------- */
.how { padding: var(--section) 0; }
.steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); border-top: 2px solid var(--ink); }
.steps li { padding: 28px 24px 0 0; position: relative; }
.steps li + li { padding-left: 24px; border-left: 1px solid var(--rule-l); }
.steps .n { font-family: var(--display); font-size: 3.6rem; line-height: 1; color: var(--red); display: block; margin-bottom: 18px; }
.steps h3 { font-family: var(--serif); font-weight: 700; font-size: 1.35rem; line-height: 1.25; margin: 0 0 10px; }
.steps p { margin: 0; font-size: 1rem; }
@media (max-width: 960px) {
  .steps { grid-template-columns: 1fr 1fr; row-gap: 36px; }
  .steps li:nth-child(3) { padding-left: 0; border-left: 0; }
}
@media (max-width: 560px) {
  .steps { grid-template-columns: 1fr; row-gap: 0; }
  .steps li, .steps li + li { padding: 24px 0; border-left: 0; border-bottom: 1px solid var(--rule-l); display: grid; grid-template-columns: 64px 1fr; column-gap: 12px; }
  .steps .n { grid-row: span 2; margin: 0; font-size: 3rem; }
}

/* ---------- Get in touch ---------- */
.contact { padding: var(--section) 0; }
.contact-grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 6fr); gap: clamp(36px, 6vw, 88px); align-items: start; }
.contact h2 { font-size: clamp(3rem, 6.4vw, 5.6rem); }
.contact .lede { color: var(--mute); font-size: 1.15rem; margin: 26px 0 36px; max-width: 30em; }
.pull { margin: 0; padding: 24px 0 0; border-top: 1px solid var(--rule-d); }
.pull p { font-style: italic; font-size: 1.12rem; margin: 0 0 10px; }
.pull cite { font-style: normal; color: var(--mute); font-size: .95rem; }
.form-card { background: #fff; color: var(--ink); border-radius: 10px; padding: clamp(24px, 3.4vw, 44px); }
.form-card h3 { font-size: 2.2rem; margin-bottom: 6px; }
.form-card .note { color: var(--grey); font-size: .98rem; margin: 0 0 22px; }
.lead-form { display: grid; gap: 16px; }
.lead-form .row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.lead-form label { display: grid; gap: 6px; font-size: .95rem; font-weight: 600; }
.lead-form input, .lead-form textarea {
  font: 400 1rem/1.4 var(--serif); color: var(--ink); background: #fff;
  border: 1px solid #adb5bd; border-radius: 4px; padding: 13px 14px; width: 100%;
}
.lead-form textarea { min-height: 130px; resize: vertical; }
.lead-form input:focus, .lead-form textarea:focus { outline: 2px solid var(--ink); outline-offset: 1px; border-color: var(--ink); }
.lead-form .hint { font-size: .88rem; color: var(--grey); margin: -4px 0 0; }
.lead-form .btn { justify-content: center; width: 100%; margin-top: 4px; }
.lead-company { position: absolute !important; left: -10000px; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); clip-path: inset(50%); white-space: nowrap; }
@media (max-width: 960px) { .contact-grid { grid-template-columns: 1fr; } }
@media (max-width: 520px) { .lead-form .row { grid-template-columns: 1fr; } }

/* ---------- Footer ---------- */
.site-footer { background: var(--ink-deep); padding: 64px 0 96px; border-top: 1px solid var(--rule-d); }
.foot-grid { display: grid; grid-template-columns: auto 1fr auto; gap: 32px 48px; align-items: end; }
.foot-logo img { width: 120px; }
.foot-grid p { color: var(--mute); margin: 0; font-size: 1rem; max-width: 28em; }
.foot-links { display: flex; flex-wrap: wrap; gap: 10px 24px; list-style: none; margin: 0; padding: 0; }
.foot-links a { color: var(--mute); text-decoration: none; font-style: italic; }
.foot-links a:hover { color: #fff; }
.foot-base { margin-top: 40px; padding-top: 22px; border-top: 1px solid var(--rule-d); display: flex; flex-wrap: wrap; justify-content: space-between; gap: 12px; font-size: .9rem; color: var(--mute); }
.foot-base .chip { font-size: 12px; padding: 6px 10px; border-radius: 4px; }
@media (max-width: 760px) { .foot-grid { grid-template-columns: 1fr; align-items: start; } }

/* Thanks page */
.thanks { min-height: calc(100vh - 85px); display: grid; align-items: center; padding: var(--section) 0; }
.thanks h1 { font-size: clamp(2.8rem, 8vw, 7rem); }
.thanks .wrap { width: 100%; }
.thanks h1 span { display: block; transform: skewX(-8deg); transform-origin: left bottom; }
.thanks .lede { color: var(--mute); font-size: 1.25rem; max-width: 32em; margin: 28px 0 36px; }

/* APE badge (verbatim) */
.powered-by-ape-badge {
  position: fixed;
  right: 16px;
  bottom: 16px;
  z-index: 50;
  display: block;
  line-height: 0;
}
/* The PNG is the 217×46 pill plus a drop-shadow halo (~32 px sides). To
   render the pill at its intended 217×46 visual size we display the
   whole image at ~249 px wide — the halo lives in the padding. */
.powered-by-ape-badge img { display: block; width: 249px; height: auto; }

@media (max-width: 767px) {
  /* The PNG's shadow halo already contributes ~11 px right and ~14 px bottom
     padding visually, so the right/bottom offsets here are kept small —
     visible pill ends up ~11 px from the screen edge / ~14 px from the page
     bottom with no CTA bar, ~8 px above the CTA bar when one is present. */
  .powered-by-ape-badge {
    right: 0;
    bottom: env(safe-area-inset-bottom, 0px);
  }
  .powered-by-ape-badge img { width: 174px; }
  body:has(.sticky-mobile-cta) .powered-by-ape-badge {
    bottom: calc(env(safe-area-inset-bottom, 0px) + 64px);
  }
}
@media (max-width: 600px) {
  .tag { font-size: 11px; padding: 6px 8px; bottom: 8px; }
  .tag-before { left: 8px; } .tag-after { right: 8px; }
  .chip .dot { width: 6px; height: 6px; margin-right: 5px; }
  .knob { width: 40px; height: 40px; margin: -20px 0 0 -20px; }
  .knob svg { width: 20px; height: 20px; }
}
.thanks .chip { font-size: 13px; padding: 7px 11px; border-radius: 4px; font-style: normal; }
.thanks-foot { margin-top: 0; border-top: 0; padding-top: 0; }
.site-footer:has(.thanks-foot) { padding: 32px 0 88px; }
.shot-after { z-index: 1; }
.shot-before { z-index: 2; }
.ticker-toggle[hidden] { display: none; }

/* =====================================================================
   Revision 2: sharpening pass (same palette, red used more confidently)
   ===================================================================== */

/* Hero glow + vignette */
.hero-glow {
  position: absolute; z-index: 0; left: 0; right: 0; top: -86px; bottom: 0; pointer-events: none;
  background:
    radial-gradient(42% 46% at 22% 30%, rgba(220, 53, 69, .20), rgba(220, 53, 69, 0) 70%),
    radial-gradient(38% 44% at 74% 72%, rgba(220, 53, 69, .16), rgba(220, 53, 69, 0) 72%),
    radial-gradient(120% 90% at 50% 40%, rgba(0, 0, 0, 0) 55%, rgba(0, 0, 0, .38) 100%);
  animation: breathe 9s ease-in-out infinite alternate;
}
@keyframes breathe { from { opacity: .72; } to { opacity: 1; } }
@media (max-width: 960px) {
  .hero-glow { background:
    radial-gradient(70% 34% at 30% 18%, rgba(220, 53, 69, .20), rgba(220, 53, 69, 0) 70%),
    radial-gradient(70% 30% at 60% 78%, rgba(220, 53, 69, .15), rgba(220, 53, 69, 0) 72%),
    radial-gradient(140% 90% at 50% 40%, rgba(0, 0, 0, 0) 55%, rgba(0, 0, 0, .35) 100%); }
}

/* Headline: bigger, heavier, kinetic */
.hero .kicker { color: #fff; opacity: .82; }
.hero-h1 { margin: 0 0 clamp(30px, 3.6vw, 52px); font-weight: 400; }
.hero-h1 .line { display: block; }
.hero-h1 .display.line {
  font-size: clamp(3.7rem, 10.6vw, 10.25rem); line-height: .875; letter-spacing: -.012em;
  transform: skewX(-8deg); transform-origin: left bottom;
}
.hero-h1 .vision {
  font-family: var(--serif); font-style: italic; font-weight: 600; text-transform: none;
  font-size: clamp(1.9rem, 3.7vw, 3.5rem); line-height: 1.08; letter-spacing: -.01em;
  color: var(--red); margin-top: .42em;
}
.hero-h1 .w {
  display: inline-block;
  animation: rise .85s cubic-bezier(.2, .75, .15, 1) both;
  animation-delay: calc(var(--i, 0) * 70ms + 60ms);
}
@keyframes rise {
  from { opacity: 0; transform: translateY(.45em); clip-path: inset(0 -20% 100% -20%); }
  to   { opacity: 1; transform: none; clip-path: inset(-30% -20% -30% -20%); }
}
.hero .lede { font-size: clamp(1.15rem, 1.55vw, 1.36rem); }
.btn-lg { font-size: 1.3rem; padding: 20px 30px 19px; box-shadow: 0 14px 40px -14px rgba(220, 53, 69, .75); }
.btn-lg:hover { box-shadow: 0 18px 46px -12px rgba(220, 53, 69, .85); }

/* Before/after: glass panel + stronger handle */
.compare {
  position: relative; padding: clamp(8px, 1vw, 14px) clamp(8px, 1vw, 14px) 0;
  border-radius: 18px;
  background: linear-gradient(160deg, rgba(255, 255, 255, .075), rgba(255, 255, 255, .025));
  border: 1px solid rgba(255, 255, 255, .13);
  -webkit-backdrop-filter: blur(14px); backdrop-filter: blur(14px);
  box-shadow:
    inset 0 1px 0 rgba(255, 255, 255, .10),
    0 50px 110px -40px rgba(0, 0, 0, .9),
    0 30px 90px -30px rgba(220, 53, 69, .38);
}
.compare-stage { border-radius: 10px; box-shadow: 0 0 0 1px rgba(0, 0, 0, .35), 0 18px 40px -20px rgba(0, 0, 0, .8); }
.compare figcaption { margin: 0; padding: 12px 4px 13px; font-size: .92rem; }
.compare-handle::before { left: -2px; width: 4px; box-shadow: 0 0 0 1px rgba(255, 255, 255, .55), 0 0 22px 2px rgba(220, 53, 69, .75); }
.knob { width: 64px; height: 64px; margin: -32px 0 0 -32px; box-shadow: 0 10px 28px rgba(0, 0, 0, .45), 0 0 0 5px #fff, 0 0 34px 6px rgba(220, 53, 69, .55); }
.knob svg { width: 30px; height: 30px; }
.knob::after {
  content: ""; position: absolute; inset: -5px; border-radius: 50%;
  border: 2px solid rgba(255, 255, 255, .85); opacity: 0;
}
.js .compare-stage:not(.is-touched) .knob::after { animation: ping 2.2s ease-out 1.4s infinite; }
@keyframes ping { 0% { transform: scale(1); opacity: .9; } 80%, 100% { transform: scale(1.7); opacity: 0; } }
.knob-label {
  position: absolute; top: calc(50% + 44px); left: 0; transform: translateX(-50%);
  font-family: var(--display); text-transform: uppercase; letter-spacing: .14em; font-size: 12px; line-height: 1;
  background: var(--ink); color: #fff; padding: 6px 9px 5px 11px; border-radius: 3px;
  box-shadow: 0 0 0 1px rgba(255, 255, 255, .25); transition: opacity .3s ease;
}
.no-js .knob-label, .compare-stage.is-touched .knob-label { opacity: 0; }
.compare-range:focus-visible ~ .compare-handle .knob { box-shadow: 0 0 0 5px #fff, 0 0 0 8px var(--ink), 0 0 0 10px #fff; }

/* Live-status chip: pulsing glow */
.chip { box-shadow: 0 0 0 1px rgba(220, 53, 69, .22), 0 0 26px -8px rgba(220, 53, 69, .7); }
.chip .dot { flex: none; box-shadow: 0 0 8px 1px rgba(220, 53, 69, .9); animation: live 2.2s ease-out infinite; }
@keyframes live {
  0%   { box-shadow: 0 0 0 0 rgba(220, 53, 69, .75), 0 0 8px 1px rgba(220, 53, 69, .9); }
  70%  { box-shadow: 0 0 0 8px rgba(220, 53, 69, 0), 0 0 8px 1px rgba(220, 53, 69, .9); }
  100% { box-shadow: 0 0 0 0 rgba(220, 53, 69, 0), 0 0 8px 1px rgba(220, 53, 69, .9); }
}

/* Tracks: outcome line */
.track-promise { font-family: var(--serif); font-style: italic; font-weight: 600; font-size: clamp(1.35rem, 2vw, 1.6rem); line-height: 1.25; color: var(--ink) !important; margin: 18px 0 0; }
.track-promise + .lede { margin-top: 10px; color: var(--grey); font-size: 1.08rem; }

/* Proof ticker: bigger, clearer hierarchy */
.proof { position: relative; }
.proof::before { content: ""; position: absolute; inset: 0; pointer-events: none; background: radial-gradient(50% 60% at 50% 100%, rgba(220, 53, 69, .10), rgba(220, 53, 69, 0) 70%); }
.proof > * { position: relative; }
.quote-card { padding: 34px 32px 28px; border-color: rgba(255, 255, 255, .16); background: linear-gradient(180deg, #262a2f, var(--ink)); }
.quote-card blockquote { margin: 0 0 26px; }
.quote-card blockquote p { font-size: 1.2rem; line-height: 1.55; }
.quote-card blockquote p::before { font-size: 4.6rem; height: 34px; margin-bottom: 12px; line-height: .75; }
.quote-card .who { padding-top: 18px; border-top: 1px solid var(--rule-d); display: grid; gap: 4px; }
.quote-card .who strong {
  font-family: var(--display); font-style: normal; font-weight: 400; text-transform: uppercase;
  letter-spacing: .03em; font-size: 1.35rem; line-height: 1; color: #fff;
  display: flex; align-items: center; gap: 12px;
}
.quote-card .who strong::before { content: ""; width: 22px; height: 3px; background: var(--red); flex: none; }
.quote-card .who span { font-style: italic; color: var(--mute); font-size: .98rem; padding-left: 34px; }
.ticker.is-running .quote-card { width: clamp(300px, 84vw, 480px); }

/* Reduced motion: everything sits still, fully visible */
@media (prefers-reduced-motion: reduce) {
  .hero-glow, .hero-h1 .w, .chip .dot, .js .compare-stage:not(.is-touched) .knob::after { animation: none; }
  .hero-h1 .w { opacity: 1; transform: none; clip-path: none; }
}

@media (max-width: 600px) {
  .hero-h1 .display.line { font-size: clamp(2.9rem, 15.4vw, 4.6rem); }
  .hero-h1 .vision { font-size: clamp(1.55rem, 7.2vw, 2rem); }
  .btn-lg { font-size: 1.2rem; padding: 18px 24px 17px; }
  .knob { width: 48px; height: 48px; margin: -24px 0 0 -24px; box-shadow: 0 8px 20px rgba(0, 0, 0, .4), 0 0 0 4px #fff, 0 0 24px 4px rgba(220, 53, 69, .5); }
  .knob svg { width: 22px; height: 22px; }
  .knob-label { top: calc(50% + 34px); font-size: 10px; }
  .quote-card { padding: 28px 24px 24px; }
  .quote-card blockquote p { font-size: 1.1rem; }
}
.blk { display: block; }
@media (max-width: 600px) { .proof-head { flex-direction: column; align-items: flex-start; } }

/* CRT scanline field behind the hero (ties into the terminal chip).
   Static texture by default (no-JS, reduced motion); sweep + flicker only with JS and motion allowed. */
.hero-scan {
  position: absolute; inset: 0; z-index: 0; overflow: hidden; pointer-events: none;
  background:
    repeating-linear-gradient(180deg, rgba(255, 255, 255, .028) 0 1px, rgba(0, 0, 0, 0) 1px 3px, rgba(0, 0, 0, .10) 3px 4px);
  -webkit-mask-image: radial-gradient(90% 80% at 40% 40%, #000 30%, transparent 100%);
  mask-image: radial-gradient(90% 80% at 40% 40%, #000 30%, transparent 100%);
  opacity: .9;
}
.scan-sweep {
  position: absolute; left: 0; right: 0; top: 0; height: 28%; display: none;
  background: linear-gradient(180deg,
    rgba(220, 53, 69, 0) 0%, rgba(220, 53, 69, .035) 40%,
    rgba(255, 255, 255, .055) 50%, rgba(220, 53, 69, .035) 60%, rgba(220, 53, 69, 0) 100%);
  will-change: transform;
}
@media (prefers-reduced-motion: no-preference) {
  .js .hero-scan { animation: crt-flicker 7s steps(1) infinite; }
  .js .scan-sweep { display: block; animation: crt-sweep 11s linear infinite; }
}
@keyframes crt-sweep { from { transform: translateY(-110%); } to { transform: translateY(460%); } }
@keyframes crt-flicker {
  0%, 100% { opacity: .9; } 8% { opacity: .78; } 9% { opacity: .9; }
  41% { opacity: .84; } 42% { opacity: .9; } 73% { opacity: .8; } 74% { opacity: .92; }
}

/* ---------- The fix: pieced illustration (website + AI), end of "Why me" ----------
   Fully assembled and static by default; main.js only hides pieces for the assembly when motion is allowed. */
.fuse {
  position: relative; margin: clamp(64px, 8vw, 112px) 0 0;
  display: grid; grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr); align-items: center; gap: clamp(16px, 3vw, 40px);
}
.fuse::before {
  content: ""; position: absolute; left: 50%; top: 50%; width: clamp(280px, 40vw, 560px); aspect-ratio: 1; transform: translate(-50%, -50%);
  background: radial-gradient(closest-side, rgba(220, 53, 69, .16), rgba(220, 53, 69, .05) 55%, rgba(220, 53, 69, 0));
  pointer-events: none;
}
.fuse-rule { position: relative; height: 1px; background: linear-gradient(90deg, rgba(255, 255, 255, 0), var(--rule-d)); transform-origin: right center; }
.fuse-rule:last-child { background: linear-gradient(90deg, var(--rule-d), rgba(255, 255, 255, 0)); transform-origin: left center; }
.fuse-mark { position: relative; display: block; width: clamp(200px, 24vw, 300px); height: auto; overflow: visible; }
.fuse-mark .f-chip, .fuse-mark .f-node-red { filter: drop-shadow(0 0 1.2px rgba(220, 53, 69, .9)); }
@media (max-width: 520px) { .fuse { gap: 14px; } }